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Go Mobile: Location-Based Marketing, Apps, Mobile Optimized Ad Campaigns, 2D Codes and Other Mobile Strategies to Grow Your Business

£24.95 (as of June 8, 2018, 8:01 pm) £18.71

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Description

Set-up, run, and measure successful mobile media marketing campaigns

Go Mobile is packed with tools, tips, and techniques that will help readers set-up, launch, run, and measure mobile media campaigns. This book will help readers understand the different mobile media platforms, learn how to us SMS for business, incorporate 2D and QR Codes into their campaigns, develop mobile websites and mobile apps, see case studies, and much more.

Go Mobile offers practical, step-by-step guidance for implementing a mobile marketing campaign. Readers will learn how to:

  • Use location-based marketing to get new customers and keep existing ones
  • Integrate social media with your mobile media campaign
  • Use mobile E-commerce to improve brand loyalty
  • Measure the ROI of a mobile media campaign
  • Develop mobile media business models you can use to grow revenues

With these effective, efficient, and integrated mobile marketing campaigns, business owners and marketers will garner enviable response rates and watch their revenue grow more rapidly than ever before.



From the Authors: 10 Mobile Facts Every Marketer Must Know

Co-Author Jeanne Hopkins

1. There are 4.0 billion mobile phone owners on the planet. (from 60 Second Marketer)

2. Brands using SMS and MMS can reach nearly 95% of mobile phone subscribers on both smartphones and non-smartphones alike. (from Mobile Marketer)

3. 90% of text messages are read within 3 minutes of being delivered. (from Luxury Dialy)

4. 79% of smartphone users use their phone to help with shopping, with 74% ultimately making a purchase as a result. (from Search Engine Land)

5. Mobile coupons receive 10 times higher redemption rates than print coupons. (from Mobile Commerce Daily)

6. Mobile ads perform 4 to 5 times better than online ads in key metrics such as brand favorability, awareness, and purchase intent. (from InsightExpress)

Co-Author Jamie Turner

7. 70% of mobile searches lead to action within one hour. It takes one month for the same percentage of desktop users to take action. (from Mobile Marketer

8. 16.7 million mobile subscribers, including 76% of the smartphone owners, used location-based check-in. (from comScore)

9. Android accounted for the largest share of location-based services users, with about 37% checking-in, while 34% of users checked in from an iPhone. (from comScore)

10. Additional marketing-based activities are even more popular, including receiving special offers by text message (54%) or scanning a QR code (58%). (from marketingcharts.com)


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